There are a lot of reasons we love our favorite Japanese automaker but recently they've given us one more to add to the list: Honda North America President and CEO Takuji Yamada and EVP of Auto Sales John Mendel have both accepted the ice bucket challenge to raise awareness for and donate to the ALS Association. Those who participate dump buckets of ice water over their heads to spread the word about ALS - also known as Lou Gehrig's Disease. Take a look at them getting cold and be inspired to help out as well:



If you get nominated to do the challenge, pick up those bags of ice in a gorgeous new Honda! We here at Fox Honda would be delighted to help you find the perfect vehicle for all your driving wants and needs, so visit us at our Grand Rapids, MI location today.

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